Consulting·Innovation·Solutions

Case Studies

Emerging services uptake and opportunity

Different mobile services such as music, navigation, games and email are gaining importance both from a revenue and retention perspective, our client launched a series of specific services, which fetched him mixed result. Our client wanted a better understanding of the market to better its development work and improve its offerings.

Solution: A survey was undertaken by our company, respondents included handset owners of UK, Italy, Germany, and USA.

The result helped our client in:

  • In accessing potential and set targets for future growth and market share
  • Focusing on increased importance of consumers key day to day services
  • The study was well appreciated and a repeated demand was placed after 12 months

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