Consulting·Innovation·Solutions

Case Studies

African conglomerate pushing for gaining share in the global telecom market

Client needed to benchmark KPIs against competitors in the local market and needed to leverage global VAS innovations.

The team of technology experts, panel of regular key opinion leaders was set up to gather market and competitive intelligence on the African mobile market and was able to provide regular insights on a very dynamic and fast growing market. In support a VAS innovation screening team was set up to tap relevant innovations in the AMEA mobile telecom market and trends and forecasts were derived.

Solution: Our team proposed a monthly tracking of key competitors, relevant market movements, further we tracked global market for VAS innovations and handpicked the most innovative VAS solutions deployed by telcos globally and help the operator implement the strategies in its local market.

Telecom operator was able to leverage and pre-empt market and competitive movements and avoided a competitive battle solely based on prices. Several innovative VAS were replicated from overseas and learning from best other Asia mobile operators proved to be invaluable.

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